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CALL FOR PAPERS : The Third International Conference on E-Technologies and Business on the Web

Conférence

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31/03/2014

Sponsored by the SDIWC (The Society of Digital Information and Wireless Communications), the chair of Digital Business and the Research Lab of ESG Management School, The Third International Conference on E-Technologies and Business on the Web (EBW2015) will be held at the ESG MS, Paris, France on March 26-28, 2015.


This year, the conference focuses on Interdisciplinary conference on digital business and consumer behavior.
 
New technologies have revolutionized our daily world, as well as the commercial or market relations. In connection with this change, patterns of consumption and purchasing have changed radically: companies should review their digital strategy and management of information systems in order to integrate this new channel of communication (by deploying multichannel strategies, SEO, affiliation, search marketing, viral marketing and e-CRM). The business model must at the same time evolve to take into account not only social networks (Facebook, Twitter …) and mobile devices interconnected via the cloud (Smartphone, Tablets …) but also issues of the legal dimension (privacy, digital footprints, security, privacy) as well as new financial structures (crowd funding, etc.).

Social Media (SM) and digital marketing have radically transformed and revolutionized the way consumers interact, communicate, and even consume nowadays (Aral et al. 2013). Many platforms (such as Facebook, YouTube, Google+, Instagram, Pinterest, etc) have emerged and impacted the relationship between consumers and brands (Kaplan and Haenlein, 2010). As SM and mobile are exploding in popularity, companies are challenged to deal with this phenomenon and are trying to extract value from it. How can we measure the ROI of a digital strategy? How can we enhance the CRM by using social media? What are the next business models on these platforms? (Hoffman and Fodor, 2010; Proulx et al., 2012). Many questions that highlight many study fields that we still need to cover.

Contact ESG Management School : Vincent Dutot and Karim Errajaa - digitalconference@esgms.fr
Contact SDIWC : ebw2015@sdiwc.net

Submission Deadline : December 12, 2014
Research topics : www.esgms.fr

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