Bahan ERSEN

As an Account Director, I led the development and execution of global integrated communications campaigns for some of the world's most iconic brands. I have led campaigns for Reckitt Group (Finish, Vanish, Durex, Veet, Strepsils, Gaviscon), P&G Group (Pantene, Prima), Vivo and Danone (Activia).
I worked with multi-disciplinary teams to deliver impactful, results-driven campaigns that aligned with brand objectives and market trends. My role also involved fostering strong client relationships, ensuring trust and satisfaction while driving long-term business growth.

I have managed brands within the Ülker Group, including Superfresh, Biskrem, O’lala, and Yupo, as well as Unilever Group brands Yumoş and Rinso, and Dimes brand Obsesso.
I led the strategy and creative teams to provide top-tier client service, ensuring alignment with client objectives. I oversaw communication campaigns from concept to execution, meeting budget and timeline goals. I directed comprehensive marketing and advertising strategies across various channels, driving brand visibility and engagement. I managed budget preparation and monthly financial reporting, maintaining project transparency and accountability.

I spearheaded strategic initiatives for Chakra, Aegon, AgaBullion, and Payfix, ensuring seamless execution and client satisfaction. I cultivated and maintained robust relationships with key stakeholders, engaging at senior levels to understand and address client needs effectively. I directed cross-functional teams in creative and digital departments, driving collaboration and delivering unparalleled client service. I led comprehensive marketing and advertising campaigns for clients, encompassing ATL & BTL, and digital strategies.
I have consistently delivered projects on time and within budgetary constraints, demonstrating my proficiency in project management.

I developed and executed PR strategies to boost brand visibility and reputation. I managed social media accounts across multiple platforms, driving engagement and growth. I curated timely news content for the company website. I assisted in organising social responsibility projects and campus events, handling pre- and post-event PR activities. I represented VATEL Istanbul at industry events and education fairs, promoting the institution's programmes and values.

I have managed diverse projects spanning event venues, art projects, and start-ups, including Pozitif & Babylon Bomontiada Event Venue, Every Other Day Project, Vivoo, Efes, and Millenicom.
I have cross-functionally collaborated across advertising, digital, and marketing sectors to deliver comprehensive solutions. I have spearheaded integrated communication campaigns encompassing ATL, BTL, and digital strategies to maximise impact and reach.
I ensured that projects were executed seamlessly on a daily basis, optimising performance and achieving project objectives.
I maintained regular communication with clients to foster productive relationships and address their needs effectively.

I established and led a boutique gourmet sauce brand, specialising in locally produced sauces inspired by diverse world cuisines, offering unique gourmet experiences. I orchestrated the entire brand lifecycle, from product research and development to branding, marketing, advertising, sales, and operational management. I drove brand visibility and market penetration through strategic marketing initiatives, leveraging digital and traditional channels to effectively reach target audiences.
The company cultivated partnerships with restaurants and culinary establishments to showcase the brand's premium sauces, fostering long-term relationships and driving sales growth.
The company implemented streamlined operational processes to optimise efficiency and ensure consistent product quality, resulting in enhanced customer satisfaction and brand loyalty.

I spearheaded marketing initiatives across diverse Samsung divisions, including Household Appliances, Audio & Video, and Consumer Electronics. I managed high-impact campaigns such as the Galaxy S5 Launch and Avansas.com Viral Project with Faik Öztürk. I provided leadership to ensure team performance and client satisfaction, maintaining regular communication and feedback channels. I produced accurate reports and delivered projects within budget and schedule constraints. I fostered productive collaboration between clients, teams, and agency stakeholders for optimal results.

I managed key accounts including Otokar, Lassa International, Albaraka, Bonubon.com, and Koroplast. I was the main point of contact between clients and the agency, ensuring effective communication and client satisfaction. I supervised account executives, ensuring deadlines were met and team representation was upheld. I resolved issues promptly and handled complaints effectively to maintain positive client relationships. I solicited feedback to enhance customer engagement and proposed strategic initiatives.