Résumé
I operate at the intersection of mobility, marketing operations, and data. With…
Expériences professionnelles
Marketing manager
Toyota Ghana Company Limited , Tema - CDI
De Janvier 2024 à Octobre 2024
Led national sales and marketing strategy across Toyota’s 3S ecosystem (Sales, Service and Spare Parts), driving integrated go-to-market execution and performance visibility across product and sales teams.
- Structured cross-functional go-to-market processes aligning product, sales and marketing execution.
- Built KPI dashboards (Power BI) to track product performance, campaign ROI and business impact.
- Improved CRM reporting visibility to support pipeline monitoring and demand forecasting.
- Led national communications strategy for Toyota Genuine Motor Oil (TGMO), expanding brand awareness and retail penetration across nationwide outlets.
- Led cross-functional team that won Gold Award among 18 African distributors at the Toyota Parts Kaizen Marathon Conference.
- Directed integrated campaigns, product launches and trade activations with structured post-event performance analysis.
- Led digital marketing initiatives that increased website engagement and online lead generation.
- Developed competitor intelligence dashboards to support strategic planning and pricing insights.
- Translated consumer insights and market trends into marketing strategy recommendations.
- Supervised a team of 6 marketing professionals and interns, strengthening collaboration, capability development and execution discipline.
Marketing Operations · CRM Strategy · Dashboarding (Power BI / Tableau) · GTM Strategy · Marketing Analytics · Strategic Communications
Product marketing and research officer
Toyota Ghana Company Limited , Tema - CDI
De Mai 2020 à Septembre 2024
Development of strategies to enhance operational value.
Preparation of data-based reports to support strategic decision-making
Marketing communications officer
Toyota Ghana Company Limited , Tema - CDI
De Janvier 2016 à Avril 2020
Developed and executed annual marketing plans and budgets aligned with national sales targets.
Managed external agencies to deliver integrated PR, advertising and media campaigns.
Introduced digital tracking tools to improve campaign performance monitoring and sales coordination.
Led corporate events and brand activations, ensuring consistent brand positioning.
Senior tender sales executive
Toyota Ghana Company Limited , Tema - CDI
De Août 2013 à Décembre 2015
Increased awarded contracts by 42% through strategic tender submissions and business development.
Delivered 75+ vehicle sales annually while reducing outstanding receivables by 80%.
Marketing executive - research and product development
Toyota Ghana Company Limited , Tema - CDI
De Août 2009 à Octobre 2013
Competitive Analysis
Database Management
Product Development
Csr (national service) - loan and credit card recovery
Ecobank e-Process SA , Accra - Stage
De Septembre 2008 à Juillet 2009
Supported the ETI share offer campaign, reaching 3,500+ customers monthly.
Recovered 20% of loan and credit card receivables through structured follow-up and customer engagement.
Formations complémentaires
MBA
Marketing Management
2011 à 2013
BSc
Bsiness Adminitration
2004 à 2008
Parcours officiels
Langues
Anglais - Langue maternelle
Français - Notions
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